Consumer Privacy Coalition

Consumer privacy is a form of information privacy concerned with expectations of privacy with the collection and dissemination of data by businesses or merchants. Large companies use personal data as an asset, and disregard the concept of this data being our own. Companies sell information, and most people are unaware of the information that is being collected and sold. Privacy Protection laws and regulations protect individuals from privacy loss due to the failures and limitations of corporate customer privacy measures. Corporations may be inclined to share data for commercial advantage and fail to officially recognize it as sensitive to avoid liability in the chance that lapses of security may occur. Corporations must be liable for what information is sold, and every day consumers should have greater protection and awareness of the information that is being circulated.